Beyond SEO: How to Win Visibility in the Age of AI Search

Staffing buyers don’t just “Google it” anymore. Today, they ask ChatGPT. They rely on AI overviews. And in over 65% of searches, they never even click a link. If your firm is still optimizing for yesterday’s search behavior, you’re invisible and losing job orders and candidates without realizing it.

In this session, Shaun Chojnacki, Senior Marketing Strategist with Haley Marketing, breaks down the new world of search; SEO, AIO, GEO, and AEO and shows you exactly how staffing firms can build visibility in an AI-driven landscape. No fluff. No jargon. Just a practical roadmap to get your firm seen and chosen in 2026.

Key Takeaways:

• The 4 MUST-KNOW acronyms for visibility in 2026 and how they directly impact your job orders and inbound leads.
• Why outdated SEO strategies are causing a drop in website traffic, candidate applications, and employer inquiries even if your site “ranks well.”
• How to get your firm listed in AI-generated recommendations (like Google AI Summaries and ChatGPT) and reclaim lost visibility in local and niche markets.
• Simple steps to boost credibility and conversions on your website.
• What the smartest staffing firms are doing now to generate demand, drive more qualified traffic, and future-proof their lead flow.

Shaun Chojnacki
Senior Marketing Strategist, Haley Marketing

Shaun brings nearly a decade of expertise in digital marketing, SEO, paid media, and content strategy. Before joining Haley Mraketing, Shaun served as Marketing Director at iPost, driving impressive results like boosting organic traffic by 100% and increasing lead conversion rates through targeted SEO and paid media strategies​. He’s also managed substantial marketing budgets and played key roles on senior leadership teams for large e-commerce companies.

January 14, 2026
12:00 pm - 12:30 pm
12:30- 12:45 Q&A
zoom

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3. Acknowledgment of Fees: By registering, you confirm that you have read, understood, and agree to the cancellation and chargeback policies outlined above. You also understand that these fees are non-refundable.